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PGDM Course Structure


First Year - Term I, II, III (Core Courses)

Trimester I

  1. » Financial Accounting
  2. » Marketing Management-I
  3. » Managerial Economics
  4. » Organizational Behavior I
  5. » Quantatives Techniques for Management I
  6. » Business Communication I
  7. » Information Technology for Management

Trimester II

  1. » Management Accounting & Control
  2. » Market Management II
  3. » Business Environment & Policy
  4. » Organizational Behavior II
  5. » Quantatives Techniques for Manaement II
  6. » Elective I
  7. » Business Communication II

Trimester III

  1. » Financial Management
  2. » Operation Management
  3. » Research Methodology
  4. » Human Resource Management
  5. » Management Science for Decision Making
  6. » Management Information System
  7. » Elective II

Summer Internship (April - June)
Second Year - Term IV, V, VI (Integrative, Elective Courses)


Trimester IV

  1. » Legal Aspects of Business
  2. » Strategic Management
  3. » 6 Electives (3 each from 2 areas of specialization
  4. » Summer Internship Project

Trimester V

  1. » Supply Chain Management
  2. » E-Commerce
  3. » 4 Electives (2 each from 2 areas of specialization

Trimester VI

  1. » Business Ethics & Values
  2. » 2 Electives (1 each from 2 ares of specialization)

Electives

Marketing

  1. » Consumer Behaviour
  2. » Sales and Distribution Management
  3. » Marketing of Services
  4. » Strategic Brand Management
  5. » Customer Relationship Management
  6. » Integrated Marketing Communication
  7. » Advertising & Sales Promotion
  8. » Marketing Research
  9. » Rural Marketing
  10. » Retail Marketing
  11. » Business-to-Business Marketing
  12. » Digital Marketing

Finance

  1. » Business Valuation
  2. » Security Analysis & Portfolio Management
  3. » International Finance
  4. » Banking & Financial Service
  5. » Investment Banking & Risk Management
  6. » Financial Services Products & Markets
  7. » Project Planning, Appraisal and Control
  8. » Tax Planning & Management
  9. » Money & Capital Market
  10. » Merger, Acquisition and Restructuring

Human Resource Management

  1. » Talent Management
  2. » Acquisition, Relation & Engagement
  3. » Performance Management System
  4. » Compensation & Reward Mnnagement
  5. » Strategic Human Resource Management
  6. » Compentancy Management
  7. » Industrial Relation & Labour Law
  8. » Change Management
  9. » Training & Development
  10. » Organizational Development & Leadership
  11. » Art of Negotiation in Labour Relationship

Business Analytics

  1. » Data Visualization for Managers
  2. » Programming for Business Analytics
  3. » Introduction to Data Science
  4. » AI in Business
  5. » Marketing Analytics
  6. » Operation Analytics
  7. » Social Media Analytics
  8. » Financial Analytics
  9. » HR Analytics
  10. » Big Data management with Spark
  11. » Predictive Analytics
  12. » Marketing Insight

Information Technology

  1. » Knowledge & Management
  2. » System Analysis & Design
  3. » ERP
  4. » E-Tailing
  5. » Data Mining & Warehousing
  6. » Decision Support System
  7. » Data Communication & Network

International Business

  1. » International Trade & Competitive
  2. » Environment
  3. » Export-Import Management
  4. » International Marketing
  5. » International Strategic Management
  6. » International Logistics
  7. » Management & Intellectual Property Rights
  8. » International Business Management

 


ACCMAN offers its PGDM
programme with DUAL
SPECIALIZATION in any two of
the following areas:-

  • » Finance
  • » Marketing
  • » Human Resource
  • » Business Analytics
  • » Information Technology
  • » International Business


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