Admission Open for PGDM Batch 2025-27 — Admission Open for PGDM Batch 2025-27

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PGDM - Marketing & Digital Intelligence

Build market-ready marketing skills through digital strategy, analytics and consumer insight

AICTE Approved Global Certifications 100% Placement Support Industry Mentorship AI-Driven Curriculum Global Exposure Paid Internship Practical Exposure

About PGDM

The PGDM in Marketing & Digital Intelligence at ACCMAN Institute of Management shapes future-ready marketing leaders who combine strategic marketing, consumer psychology and AI-powered digital analytics to drive brand innovation and customer engagement. With hands-on exposure to automation, neuromarketing and data-driven campaign design, learners become professionals who convert creativity into measurable business impact and lead digital transformation across global markets.

Programme Highlights

Built to help you learn faster, think deeper, and lead smarter.

AI-Driven Marketing Intelligence

Using predictive analytics and machine learning

Digital Strategy & Brand Transformation

Through multi-platform marketing campaigns

Marketing Analytics & Data Visualisation

Using Power BI, Tableau, and Google Analytics

Consumer Behaviour & Neuromarketing

For deeper decision-making insights

Generative AI in Marketing

Automated content, SEO/SEM, and ad personalization

Social Media & Influencer Strategy
Based on engagement algorithms & metrics
Omnichannel & E-Commerce Strategy
For integrated customer journeys
MarTech & Automation Platforms
CRM, CDP for real-time execution
Sustainability & Ethical Branding
Aligned with ESG principles
Global Certifications
Digital Marketing, Analytics, SEO/SEM & AI
Capstone Project
Live, data-driven marketing campaign
Programme Details Section

Programme Details

Eligibility Criteria

  • Bachelor’s Degree with minimum 50% (General)
  • 45% for SC/ST
  • Final-year students eligible
  • Must have valid CAT / XAT / CMAT / ATMA / MAT / GMAT score
  • Academic consistency in 10th + 12th + Graduation

Selection Process

  • Application Screening
  • Entrance Test Score
  • Group Discussion (GD)

Curriculum / Programme Content

  • Principles of Marketing & Consumer Insight
  • Digital Strategy & Brand Management
  • Marketing Analytics & Data Visualisation
  • Neuromarketing & Consumer Behaviour
  • AI & Generative AI in Marketing
  • MarTech Stack & CRM Automation
  • Content Marketing & Storytelling
  • Social Media, Influencer & Performance Marketing
  • Search Engine & Voice Optimization (SEO, GEO, VEO, AI-SXO)
  • E-Commerce & Omnichannel Strategy
  • Sustainability & Ethical Marketing Practices
  • Capstone Project — Digital Brand Intelligence

Career Pathways

  • Digital Marketing Strategist
  • Brand & Communication Manager
  • Marketing Analytics Consultant
  • Social Media Lead
  • Growth Marketing Manager
  • Consumer Insights Analyst
  • MarTech Integration Specialist

Fee Structure

  • ₹10,00,000 total

Admission Process

Your journey to excellence begins here — three simple steps

1

Apply Online

Submit application with academic details and entrance scores.

2

Personal Interview

Shortlisted candidates attend PI for fit and readiness.

3

Offer & Enrollment

Receive offer, confirm seat through fee payment and verification.

Featured Faculty

Meet the mentors shaping ACCMAN’s programme with real‑world expertise.

Rajeev Sir
Our valuation programme is practice‑first — students model live scenarios, not hypothetical sheets. Clarity, rigour, and market relevance from day one.
Read more
CA Rajeev Singh
Senior Faculty • Finance & Valuation
Faculty Cards
Mr. Anand Raj

Mr. Anand Raj

Marketing & Strategy | Business Consulting | Capability Development | Growth through Collaboration

Mr. Rajeev Narang

Mr. Rajeev Narang

SME Growth Consultant | Brand Strategist | Sales & Soft Skills Trainer | TEDx Speaker | Possibility of Creativity & Contribution

Dr. Krity Gulati

Dr. Krity Gulati

Director
ACCMAN Institute of Management

Mr. Ritesh Rai

Mr. Ritesh Rai

Co-Founder,
RCV Technologies

Mr. Carlos Flavian

Mr. Carlos Flavian

Future‑ready. Industry‑built.
Tech‑powered. Globally‑focused.

Explore our four pillars of ACCMAN PGDM

Future‑Ready, AICTE‑Approved PGDM
A rigorous two‑year program designed for tomorrow’s business challenges with pioneering tracks like Finance, Valuation and International Banking.
Industry‑Built Curriculum + Recognized Certifications
Co-created with experts and strengthened by industry-recognized credentials and MOOCs so you graduate job‑ready.
Tech‑Powered Learning, End‑to‑End
AI, Data Analytics and ML embedded across courses, with laptops for every student and hands‑on work through live projects, internships and simulations.
Global Immersion + Responsible Leadership
International exposure blended with a strong focus on career readiness, ethics, sustainability and DEI.
Project Visual
Stacked Cards - Pedagogical Approach

How You Learn

A modern pedagogy that blends academic depth, industry exposure, and future-ready skills.

1

Strong Academics + Skill-Based Learning

Quality-driven academics combined with hands-on labs and applied learning.

2

Industry-Integrated Curriculum

Designed with industry experts ensuring relevance and high employability.

3

Real-World Projects

Live projects, simulations, and capstones turn learning into real impact.

4

Three-Way Mentorship

Mentorship from faculty, alumni, and industry leaders to guide your journey.

5

Tech-Enabled Pedagogy

AI tools, analytics platforms, and industry software integrated seamlessly.

6

Certifications & Value-Added Courses

HR Analytics, Python, Power BI, SEO/SEM, GA4, AI, Digital Strategy & more.

7

Corporate Connect

Summits, conclaves, CHRO talks, immersion programs & innovation labs.

8

Holistic Growth

Creativity, emotional intelligence, ethics, wellness & student clubs.

Stacked Cards - Pedagogical Approach

How You Learn

A modern pedagogy that blends academic depth, industry exposure, and future-ready skills.

1

Experiential Learning & Simulations

Real-time projects and hands-on learning through digital labs

2

Industry Mentorship

Guidance from CMOs, brand leaders and digital strategists

3

Technology-Enabled Pedagogy

AI-powered campaign tools and advanced analytics software

4

Industry-Integrated Curriculum

Co-designed with digital agencies and marketing professionals

5

Global Certifications

GA4 · Digital Strategy · AI in Marketing · SEO/SEM · Content Intelligence

6

Brand & Innovation Labs

Storytelling, campaign testing and content optimisation

7

Corporate Engagement

Digital summits, brand collaborations and industry conclaves

8

Holistic Development

Creative agility, analytical rigour and ethical leadership

Future‑ready. Industry‑built.
Tech‑powered. Globally‑focused.

Explore our four pillars of ACCMAN PGDM

Future‑Ready, AICTE‑Approved PGDM
A rigorous two‑year program designed for tomorrow’s business challenges with pioneering tracks like Finance, Valuation and International Banking.
Industry‑Built Curriculum + Recognized Certifications
Co-created with experts and strengthened by industry-recognized credentials and MOOCs so you graduate job‑ready.
Tech‑Powered Learning, End‑to‑End
AI, Data Analytics and ML embedded across courses, with laptops for every student and hands‑on work through live projects, internships and simulations.
Global Immersion + Responsible Leadership
International exposure blended with a strong focus on career readiness, ethics, sustainability and DEI.
Project Visual

ACCMAN's Campus Life

ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.

Certificate 1

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Certificate 2

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Certificate 3

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Explore ACCMAN Campus

ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.

Educational Technology & Mobile Learning

Explore the intersection of education and technology with a focus on mobile learning. Enhance teaching methods through innovative tools and digital resources for dynamic educational experiences.

Fintech & Key Investment Seminar

Explore the intersection of education and technology with a focus on mobile learning. Enhance teaching methods through innovative tools and digital resources for dynamic educational experiences.

ACCMAN's Campus Life

ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.

Educational Technology & Mobile Learning

Explore the intersection of education and technology with a focus on mobile learning. Enhance teaching methods through innovative tools and digital resources for dynamic educational experiences.

Fintech & Key Investment Seminar

Explore the intersection of education and technology with a focus on mobile learning. Enhance teaching methods through innovative tools and digital resources for dynamic educational experiences.
ACCMAN Students

Alumni Voices

Program Specialisations

Explore career-focused tracks designed with industry — choose your edge.

Finance & Valuation

FinanceValuationModeling

Decode value in a digital economy. Learn global valuation standards.

Finance & Valuation
Learn more

Banking & Finance

FinTechRiskMarkets

Master Indian and global banking ecosystems from FinTech to regulatory.

Banking & Finance
Learn more

Talent Management & Behavioural Analytics

HRBehaviourAnalytics

Lead with empathy and data. Explore AI in HR and behavioural science.

Talent Management
Learn more

Marketing & Digital Intelligence

MarTechBrandAnalytics

Combine creativity and analytics. Build data-driven brand strategies.

Marketing & Digital Intelligence
Learn more

Business Analytics & AI

PythonMLBI

Transform data into insight. Work with Python, ML, and predictive modeling.

Business Analytics & AI
Learn more

Global Hospitality & Supply Chain Intelligence

HospitalitySCMSustainability

Design seamless, sustainable service systems integrating logistics and AI.

Global Hospitality
Learn more

F. A. Q

Frequently Asked Questions

It’s the practice of using data, analytics and digital tools to understand audiences, predict behavior and improve marketing decisions. It brings together strategy, technology and measurement so organizations can act on real evidence rather than guesswork.

You’ll learn how to collect and analyze data, use digital platforms, interpret consumer behavior, build segmentation models, track campaign performance and turn insights into practical actions. You’ll also gain experience with common analytics tools and marketing technologies.

Graduates often work in digital marketing, data analysis, market research, customer insights, marketing automation, campaign management and growth roles. Companies in tech, retail, finance, agencies and startups all hire for these skills.

It helps, but it’s not required. Most programs begin with the basics and build your skills step-by-step. Curiosity and comfort with problem solving matter most. You’ll learn the technical parts as you go.

 
 
 

Established since 2006

by Balibhadra Foundation, ACCMAN bridges theory and practice to deliver affordable, globally relevant management education.

Empower Your Future

A solid foundation for innovative minds

ACCMAN builds ethical leaders through industry-aligned, sustainable learning.

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LPA Highest Packages

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Placement Assistance

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Strong Alumni Network