Build market-ready marketing skills through digital strategy, analytics and consumer insight
Build market-ready marketing skills through digital strategy, analytics and consumer insight
The Marketing & Digital Intelligence specialization at ACCMAN Institute of Management empowers aspiring marketers to lead in an era defined by connectivity, creativity and data-driven customer insight. This program blends classical marketing frameworks with advanced digital technologies, analytics and AI-driven tools to create leaders capable of building brands that resonate, engage and perform.
Students gain exposure to consumer behaviour, digital strategy, brand management, marketing analytics, neuromarketing, integrated communication, influencer ecosystems and sustainability-driven branding. The curriculum emphasizes understanding the customer journey across online and offline platforms, leveraging Generative Engine Optimization (GEO), Voice Engine Optimization (VEO), Answer Engine Optimization (AEO), AI-Powered Search Experience Optimization (AI-SXO) and Hyperlocal Targeting for precise, real-time strategic decisions.
Learning is driven by live brand management projects, marketing simulations, digital campaign design and collaborations with industry partners. Students acquire hands-on experience with AI-driven pay-per-click (AI-PPC) campaigns, predictive email automation (AI-Driven Email Triggers), Dynamic Creative Optimization (DCO) and Conversion Rate Optimization with AI (CRO-AI). They also develop proficiency in MarTech Stack tools, Customer Data Platforms (CDP), Google Analytics 4 (GA4) and secure data collaboration through Data Clean Rooms. Single Source of Truth (SSOT) frameworks and Machine Learning Attribution Modelling (ML Attribution Modelling) further enhance data-driven decision-making.
Through workshops and expert sessions, students master content intelligence, interactive content design and social listening tools, enabling them to craft dynamic, user-engaging campaigns and actionable insights.
Graduates of this program step into roles across brand management, digital marketing, consulting and product strategy—armed with creativity, analytical depth and strategic agility, ready to harness AI and digital intelligence for measurable business impact.
using Predictive Analytics and Machine Learning
Through Multi-platform Campaigns
using Power BI, Tableau & Google Analytics
for Decision making Insights
for Automated Content, SEO/SEM and AD Personalization
based on Engagement Algorithms & Metrics
for Integrated Customer Journeys
(CRM, CDP) For Real-Time Execution
Aligned with ESG Principles
Marketing Analytics, SEO/SEM and AI in Marketing
Data-Driven Marketing Campaign
Consumer Insight
Brand Management
Data Visualisation
Consumer Behaviour
Marketing
CRM Automation
Storytelling
Performance Marketing
Optimization (SEO, GEO, VEO, AI-SXO)
Omnichannel Strategy
Marketing Practices
Digital Brand Intelligence
Built to help you learn faster, think deeper, and lead smarter.
Using predictive analytics and machine learning
Through multi-platform marketing campaigns
Using Power BI, Tableau, and Google Analytics
For deeper decision-making insights
Automated content, SEO/SEM, and ad personalization
Your journey to excellence begins here — three simple steps
Submit application with academic details and entrance scores.
Shortlisted candidates attend PI for fit and readiness.
Receive offer, confirm seat through fee payment and verification.
Meet the mentors shaping ACCMAN’s programme with real‑world expertise.
Marketing & Strategy | Business Consulting | Capability Development | Growth through Collaboration
SME Growth Consultant | Brand Strategist | Sales & Soft Skills Trainer | TEDx Speaker | Possibility of Creativity & Contribution
Director
ACCMAN Institute of Management
Co-Founder,
RCV Technologies
Explore our four pillars of ACCMAN PGDM
A modern pedagogy that blends academic depth, industry exposure, and future-ready skills.
Quality-driven academics combined with hands-on labs and applied learning.
Designed with industry experts ensuring relevance and high employability.
Live projects, simulations, and capstones turn learning into real impact.
Mentorship from faculty, alumni, and industry leaders to guide your journey.
AI tools, analytics platforms, and industry software integrated seamlessly.
HR Analytics, Python, Power BI, SEO/SEM, GA4, AI, Digital Strategy & more.
Summits, conclaves, CHRO talks, immersion programs & innovation labs.
Creativity, emotional intelligence, ethics, wellness & student clubs.
A modern pedagogy that blends academic depth, industry exposure, and future-ready skills.
Real-time projects and hands-on learning through digital labs
Guidance from CMOs, brand leaders and digital strategists
AI-powered campaign tools and advanced analytics software
Co-designed with digital agencies and marketing professionals
GA4 · Digital Strategy · AI in Marketing · SEO/SEM · Content Intelligence
Storytelling, campaign testing and content optimisation
Digital summits, brand collaborations and industry conclaves
Creative agility, analytical rigour and ethical leadership
Explore our four pillars of ACCMAN PGDM
ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.
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ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.
ACCMAN features modern classrooms, advanced labs, and vibrant learning spaces. The campus is built to inspire innovation, collaboration, and academic excellence.
Explore career-focused tracks designed with industry — choose your edge.
Explore career-focused tracks designed with industry — choose your edge.
Decode value in a digital economy. Learn global valuation standards.
Master Indian and global banking ecosystems from FinTech to regulatory.
Lead with empathy and data. Explore AI in HR and behavioural science.
Combine creativity and analytics. Build data-driven brand strategies.
Transform data into insight. Work with Python, ML, and predictive modeling.
Design seamless, sustainable service systems integrating logistics and AI.
It’s the practice of using data, analytics and digital tools to understand audiences, predict behavior and improve marketing decisions. It brings together strategy, technology and measurement so organizations can act on real evidence rather than guesswork.
You’ll learn how to collect and analyze data, use digital platforms, interpret consumer behavior, build segmentation models, track campaign performance and turn insights into practical actions. You’ll also gain experience with common analytics tools and marketing technologies.
Graduates often work in digital marketing, data analysis, market research, customer insights, marketing automation, campaign management and growth roles. Companies in tech, retail, finance, agencies and startups all hire for these skills.
by Balibhadra Foundation, ACCMAN bridges theory and practice to deliver affordable, globally relevant management education.
ACCMAN builds ethical leaders through industry-aligned, sustainable learning.
